Digital marketing doesn't need to feel complicated

Understand, Engage, Convert

Digital engagement with a difference. Combining data and design to reach and convert more customers online.

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A Cyberlogical team member smiling as she plans services on a wall of sticky notes

1000s

of new members gained

50+

Organisations helped.

5M

Total views for Wellbeing of Women

What we can help you achieve

From big digital transformations to simple fixes that make a big difference, see how we've helped organisations understand their customers, solve real digital challenges and get more from their websites.

We're a team of conversion rate specialists, user experience consultants, digital marketers and analytics experts. We start by understanding what your customers need, what's getting in their way and where there's an opportunity to improve. Then we use data, research and testing to work out what actually works, not what we think should work.

Selected work

Our projects

Proof, not promises. A few of the organisations we've helped to reach more people and turn attention into action.

FDA+97%online membership sign-upsDigital experience

Hayden Galleries+338%social followersSocial media

Wellbeing of Women5Mviews for the Just a Period campaignPaid social

Alpha FurnitureBack to #1 on Google for church chairs for Alpha FurnitureSEO

Covenant FundGA4 set up and team training for the Armed Forces Covenant Fund TrustAnalytics

Where to start

How can we support you?

Tell us what you need to fix and we'll point you to the right people, the right services and the right next step.

Our process

Understand

Find the signal in the noise. Research, strategy and analytics that make the next move obvious.

Digital strategyJourney mappingUser research

48hrstime to first findings

Mapping what's there

Testimonials

Our happy clients

We work with charities, membership bodies and ambitious businesses who want digital work they can understand and trust.

Dave and Tamsin are professional and great communicators. Everything they share is clear and straightforward, and they’re always available to answer questions. I’d 100% recommend them.”

IsabelBrettonwoods

Flexible, highly responsive and quick to understand our organisation. We’ve had no hesitation in recommending Cyberlogical to others."

Rob O'NeilAssistant General Secretary, The FDA

Dave’s brilliant support helped us understand our audience, improve our supporter journeys and choose the right agencies for our new website. We’ll certainly work with Cyberlogical again.”

Health Poverty

Not sure where to start? Let's talk it through.

A free, no-pressure conversation about what your customers are doing and what to do about it.

Book a discovery call

How we support charities & not-for-profits

Every pound has to work hard. We help charities reach more supporters, raise more and prove the impact of their digital activity.

From Google Ad Grants to supporter journeys, we build campaigns around the people you need to reach and the action you need them to take.

Google Ad Grants
Paid social
SEO
Supporter journey mapping
Analytics & measurement

Insights

Articles & insights

Practical thinking on search, social, measurement and the platforms shaping how people find you.

India McLeanWhat the great X exodus means for your digital strategy And why the decision about where to show up is harder than it looks…Engage

Charlotte CottenhamAre you sick of being ghosted on social media?Sick of being ghosted?Engage

Dave PattersonAI and its impact on SEO: What you need to knowArtificial intelligence (AI) has become a pivotal tool across various industries in recent years, and digital marketing is no exception. As a digital marketing agency, we understand the importance of staying ahead of the curve and keeping our clients informed about the latest trends. In this article, we’ll explore how AI is impacting SEO and what this means for your business.Engage

TamsinCelebrating the success of the "Just a Period" Campaign with Wellbeing of WomenWe are beyond thrilled to have worked with Wellbeing of Women on the award-winning "Just a Period" campaign, which is dedicated to educating healthcare professionals, women, and girls about menstrual health. This campaign is all about breaking the stigma and empowering individuals to seek the care they deserve, especially for issues such as pain and heavy bleeding. Convert

India McLeanMeta bans ads on social issues; What it might mean for UK not-for-profitsOn July 25, 2025, Meta announced it will no longer allow political, electoral, or social issue ads across its platforms (primarily Facebook and Instagram) within the EU. This will come into effect from October 2025. Understand

Dave Patterson5 Ways to better understand your customersOne way to avoid costly marketing mistakes? Stop making assumptions about the needs, preferences and buying behaviours of your customers. We get it. It’s easy to make assumptions based on what you like in the absence of evidence telling you otherwise. A temptation to fill in the gaps, overlook what your customers aren’t telling you and before you know it, making Greg Rutherford-sized jumps to conclusions. But the better you understand your customers, the more success you will have in meeting their needs with your products or services. Not sure where to start? Here are our top five tips…Understand

India McLeanWhat exactly is a digital strategy and what should it include?Before you spend any more time on our website, this is probably something we should agree on. It’s a vast topic and I could easily write a five-page essay on the subject…but that wouldn’t be very ‘digital’. So instead I’ll go full Buzzfeed and offer you 5 things I think every digital strategy should include:Convert

India McLeanHow well do you really know your customers?5 steps towards being honest with yourself about what you don’t know and what you do. Engage

Charlotte CottenhamSocial media predictions for in 2025As we enter 2025, the social media landscape is set to undergo significant changes (as ever). Drawing inspiration from industry insights, here are my top predictions to help you navigate and leverage upcoming trends effectively.Understand

India McLeanOur top 5 digital strategy must-haves‘Digital strategy’ can be an intimidating term that may make you feel like putting it in the 'do another day' pile. It is, after all, easy to get a bit lost in the vastness of information that’s out there. Engage

Dave PattersonDigital customer journeys - the long and winding roadWhether it is the first time they discover your organisation or the final touch point before becoming a customer, your digital presence will play an important, sometimes key, role in your customer's journey. Understand

Dave PattersonGoogle’s key events explainedGoogle Analytics’ Key Events has arrived to the party, and not everyone knows how to make small talk with them. If this Google Analytics 4 (GA4) update has you scratching your head and wondering what it means for you, we’re here to explain and simplify. Let’s dive in. Convert

Dave PattersonWhat is conversion rate optimisation and how to incorporate it into your digital strategyLike search engine optimisation, there’s a lot of noise out there about conversion rate optimisation (CRO). At Cyberlogical we like to keep it simple. In this article we outline four simple considerations for an effective CRO strategy. Convert

Dave PattersonHow to get more out of your Google Adwords Grant Google’s Adwords Grant program is an incredible benefit available to charities and not-for-profit organisations. It can be a powerful way to find donors, raise awareness, recruit volunteers, increase sign-ups and more. And the best bit? It’s absolutely free. Here are our top five tips for utilising this fantastic resource. Convert

India McLean5 ways your Google Grant could be working harder for your organisationCould Your Google Grant be Working Harder for Your Charity? Convert

Dave PattersonCyberlogical: Top-30 Marketing Analytics CompanyDesignRush's Top 30 Marketing CompanyNews

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