What we do
Digital strategy & digital transformation
Capture, engage and convert
A strategy for delivering your perfect customer journey
The digital world is a whirlwind—spinning faster than ever and no sign of slowing down. If you feel like you're just trying to hang on, you’re not alone.
An effective digital strategy gives you an anchor, a safe harbour in which to build your brand and presence online and give you the foundations to find, engage with and convert your target audience.
Our digital strategy methodology is:
Quick
It has to be. The digital landscape is changing fast and we need to move quickly to keep up.
Straightforward
We need your help to develop and deliver an effective strategy. If it’s complex or difficult to explain, it’s already failing.
Focused
We focus first on what can deliver the greatest impact for least effort. Attempting to ‘Boiling the ocean’ is not part of our repertoire, nor is using cliched management speak (mostly).
Scalable
There’s no ‘one solution fits all’ here. Your situation is unique and we flex our solution to account for that. We start small, test and learn quickly, and scale if effective.
Optimising your customer’s journey
A clunky website, vague messaging, or missing info can lose a customer in a mouse click. We break down every stage of their journey to identify weak spots and opportunities.
Discover: “Oh, what’s this brand?” That first spark of discovery through ads, search engines, or social posts.
Consider: Clicking around, finding out what you can do for them, and if it’s better than what the last website offered. Reading reviews, scrolling testimonials, and checking if you’re legit. Comparing their options and evaluate whether your product meets their needs.
Buy/Donate/Join: They’ve made their move—purchased, joined, or hit that ‘Contact Us’ button. Did they fall at the final hurdle of poor usability or lack of suitable payment options?
Use: They become a repeat customer, showing preference for your brand.
Advocacy: Your #1 fan, recommending your product or service to others.
Uncovering your audiences touchpoints
We’re like digital detectives, uncovering the unique touchpoints in your customer’s journey.
From spotting hidden gaps, to uncovering golden opportunities, we zero in on the areas that can deliver the biggest results for the least investment:
Identifying gaps and golden opportunities in your customer’s journey.
Prioritising touchpoints that pack the most punch.
Transforming them into moments that inspire action.
Armed with clues, insights, and a knack for connecting the dots, we make sure every customer interaction leads to a big reveal.
Our delivery tool kit
Once we’ve understood your priorities we use our range of tools to deliver an effective strategy. These include
SEO
We analyse your website’s content, structure, internal linking and other key website features which impact the SEO performance of your pages.
Social media
Our social media service turns your platforms into powerhouses! From crafting content to running laser-focused ads, we’ll help your brand connect, captivate, and convert audiences.
Content strategy
We can advise on the most effective content, create a content strategy for you to implement or we can write and develop the content on your behalf.
Digital advertising
Our digital advertising services will enable you to maximise your reach and drive traffic. We can achieve this through running Google Ads and setting up Google Grant for charities to make the most of your free advertising budget.
User experience
We develop unique user personas which enable us to get into the mindset of your customer. By mapping the users journey, we are able to make website recommendations based on their behaviour.
Conversion rate optimisation & analytics
We put data first by analysing your websites analytics to target key areas of the website which need adjusting. This enables us to improve user journeys and fix conversion issues.
Perfecting Your Strategy
Did you know that data is our secret weapon? We dig into what’s working, what’s not, and where a tweak could make all the difference.
With continuous adjustments and fine-tuning, we’ll keep you ahead of the curve, delivering value to your customers while leaving competitors in the dust.
Ready to transform your digital game?
To arrange a free consultation - get in touch below.
Arrange a free consultation
Know what you need and think we can help? Or not quite sure and just want some initial advice? Get in touch today and we can have a chat about your digital dilemmas. We’re fluent in digital, but if it’s not your specialist subject, we promise to demystify and explain our approach so you can confident we’re delivering the best for your business.
Give us a ring on 0118 328 2284 or fill in the form below and we’ll be in touch.