What we do
Data driven
digital match-making
Evidence led digital marketing and user journey optimisation
Effective digital marketing is all about sharing the right message, to the right person at the right time. Our understand, engage and convert process helps you do just this.
Understanding why your customers buy from you (and why they don’t) is at the heart of a successful digital strategy. To kick things off we:
Establish what your customers want to do
Identify what you would like your customer to do
Identify where you and your customers are aligned and where you’re not
Check out your competitors - if they’re doing things better, we need to know!
We use a variety of means to build up this picture, from your website and social media analytics to interviews, workshops and research.
Understand
Understanding your customer
Services include:
User & market research
User testing and heuristic analysis
Competitor research
Analytics and data analysis
Engage
Get them to your website
We relentlessly focus on streamlining and optimising your digital marketing and search engine visibility.
We look at which part of your digital marketing provides the best return on investment, which customers are the most engaged and which content is most effective.
We do this by understanding and harnessing your untapped digital data. We can manage everything and give you total peace of mind, or work happily with existing suppliers or your internal team and just fill in any gaps.
Services include:
Digital advertising
Social media
Google advertising &
Google GrantContent marketing
Content strategy
Convert
Ensure they stay
User experience & Conversion Rate Optimisation
Your customer’s digital journey often starts with an ad, a search listing or a social post, but usually finishes on your website or app. This journey can be minutes or many months, and at each step of the buying process their needs and motivations change, meeting their expectations at every stage is a must. After all your competitor is only a click away.
Our relentless focus on optimising the digital customer journey ensures you will lose less prospects at every step. From the customer’s perspective we ensure their questions are answered, their needs met and their concerns allayed. A win-win for everybody.
Services include:
User experience design
User testing
Google Analytics & Matomo Analytics implementation & training
A/B testing, Microsoft Clarity and Hotjar
Arrange a free consultation
Think we can help? Or not quite sure if we can? Interested in one of our services, or want to try our free no obligation digital health check? Get in touch today and we can have a chat about your digital dilemmas. We’re fluent in digital, but if it’s not your specialist subject, we promise not to bamboozle or confuse and will always take the time to demystify and explain so you can confident we’re delivering the best for your business.
Give us a ring on 0118 328 2284 or fill in the form below and we’ll be in touch.