What we do: Capture
Search Engine Optimisation (SEO)
Capture their attention
Search Engine Optimisation Services
When it comes to search, if you’re not on the first page then you don’t exist. Not everyone can make it however. Its essentially an algorithmic beauty competition.
Some of the SEO Services our agency offers
Whilst it’s critically important that your website provides the answers your users are looking for, if they can’t find your website then your efforts are ultimately wasted. Consequently as part of our relentless focus on the end-to-end user journey we put search engine optimisation and digital marketing at the heart of everything we do.
SEO strategy
We help you define and develop a realistic SEO strategy, sometimes as part of a wider digital strategy. We work with you to develop an effective way of working with you and your team.
Technical SEO
We can audit and analyse your website to ensure the search engines are able to effectively find, crawl & index your web pages. We advise on all aspects of SEO, from domain name to structured mark-up language.
Onsite SEO
We analyse your website’s content, structure, internal linking and other key website features which impact the SEO performance of your pages.
Keyword research
We help you identify how many searches each month, why they are searching and what else they might find. We advise on how to target the right keywords for your organisation.
Link building
Whilst Social Signals and other factors are becoming increasingly important, link building is still a key part of what we do. We relentlessly focus on quality, not quantity.
Content marketing
We can advise on the most effective content for SEO, create a content strategy for you to implement or we can write and develop the content on your behalf.
Reaching your most motivated audience
Joined up thinking
One of the primary issues we observe in ineffective SEO campaigns is their tendency to be planned and executed in isolation. While a dedicated SEO agency may point to improved rankings and increased website traffic, conversion rates and bounce rate statistics reveal a different story. Essentially, all they achieve is attracting more of the wrong type of visitors to your website.
An effective SEO campaign should be closely integrated with the User Experience (UX) process. Only when you thoroughly understand your target audience, their challenges, have defined the messaging that resonates with them, and have established a smooth flow through the website, can you begin researching potential keyword and link building strategies.
SEO and Paid Advertising
Considering that an SEO campaign may take up to six months before its impact becomes noticeable, we often conduct tests and optimise campaigns using pay-per-click advertising before transitioning them into comprehensive SEO campaigns. This approach helps save both time and money. Given that Google prioritises Google Ads above organic listings, it usually make sense to run a combined SEO and paid advertising campaign
Making it pay
Lastly, it is crucial to justify your investment in SEO and digital marketing and demonstrate its positive Return on Investment (ROI). We provide clear, transparent, and regular reporting to enable you to show the management team how the campaign is generating revenue.
In capable hands, SEO has the power to genuinely transform businesses. With over 20 years of experience in delivering successful SEO campaigns, we are confident in our ability to make a difference. Contact us today to discover how we can assist you.
SEO is one of the most effective means of driving relevant and motivated visitors to your website. However, with a reputation for shady practices and opaque services and a lot of grand promises, campaigns often deliver lackluster results and even on occasion penalties from Google.
Our Reading, Berkshire based SEO agency is focused on increasing your visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver relevant, targeted traffic to your website.
SEO takes time and effort, there are no (safe) short cuts. A brief spike in rankings can sometimes be achieved through bots, link farms or other ‘black hat’ techniques, but the risk to your brand and website is enormous.
We instead focus on hand-crafted, industry specific, bespoke strategies. We’re transparent, honest and love it best when we’re sharing knowledge and working collaboratively with clients.
Arrange a free consultation
Know what you need and think we can help? Or not quite sure and just want some initial advice? Get in touch today and we can have a chat about your digital dilemmas. We’re fluent in digital, but if it’s not your specialist subject, we promise to demystify and explain our approach so you can confident we’re delivering the best for your business.
Give us a ring on 0118 328 2284 or fill in the form below and we’ll be in touch.