Celebrating the success of the "Just a Period" Campaign with Wellbeing of Women
We are beyond thrilled to have worked with Wellbeing of Women on the award-winning "Just a Period" campaign, which is dedicated to educating healthcare professionals, women, and girls about menstrual health.
This campaign is all about breaking the stigma and empowering individuals to seek the care they deserve, especially for issues such as pain and heavy bleeding.
Our approach:
Leveraged our expertise to advise on the best approach to reach the target demographic
Worked with Wellbeing of Women and Lark Agency to produce engaging Facebook and Instagram ads which combine video and graphic content
Achieving critical engagement targets by highlighting authentic stories of women and girls through video-driven ads for YouTube and Facebook
Worked with Wellbeing of Women to closely define, track and achieve KPIs that supported their engagement and awareness objectives
Over the first six months, the campaign has made significant strides in raising awareness and sparking conversation around menstrual health. The numbers speak for themselves:
To date, the campaign has achieved:
But the success doesn't end with digital engagement. The campaign has garnered widespread media attention, being picked up by national press outlets such as: The Guardian, The Independent, The Times, The Evening Standard, Women’s Health, Sky News, ITV’s show, This Morning.
The campaign has achieved the following awards:
· Third Sector Awards: Communications Campaign of the Year – Winner
· Smiley Charity Film Awards 2024: Best Charity Film (£1-£2.5m sector) – Winner
· Communiqué Awards 2024: Charitable Campaign of the Year – Finalist
· Purpose Awards 2024: Best Health Cause Campaign: Highly Commended
We look forward to viewing the figures from Wellbeing of Women in 2025, which will showcase the overall impact of this powerful campaign.
It’s been a privilege to help amplify such an important message and contribute to driving real change. If you want to learn more about this campaign, visit the Just a Period campaign page.
If your charity has an important message to share and needs help understanding and engaging most effectively with your target audience, get in touch.
Author: Tamsin Butt, Digital Marketing Analyst
Our numbers expert Tamsin, solves technical problems using her data analysis and mathematical skills. Her keen interest in data and scientific approach has led her to pursue certifications in Google Analytics, Google Ads, and even a master’s degree in engineering!
